Topics of Study
- Consumer Targeting
- Product Offering
- Marketing and Advertising
- E-commerce and Online Presence
- Pricing Strategies
- Customer Relationship Management (CRM)
- Consumer Experience
- Branding and Reputation
- Consumer Insights and Analytics
The B2C (business-to-consumer) business model refers to a commercial approach where a company sells products or services directly to individual consumers, typically through various marketing and distribution channels. In this model, the focus is on meeting the needs and preferences of individual customers to drive sales and create a positive consumer experience.